For some, a morning without a Cup of freshly brewed coffee seem almost nieamerykański. Coffeshops dominate the landscape in most cities with a large number of crowded streets with two or three close to each other. However, it was not always so. Long before Starbucks and sometimes special coffee blends, the average American drank soft Cup clear coffee, which brought in a box from the grocery store. Version without caffeine was even worse, and most just avoid them.
In fact, coffee consumption has been decreasing steadily in America since the 60-ies. The XX century. In 1962 About 75% of American adults drank coffee, and 1988. Decreased to 50%. Those who drank coffee were drinking less. The average consumer went from drinking three cups a day in 1960 to two cups per day in 1980. At the same time sellers coffee noticed that the new generation of adults aged 20 to 29 years did not drink coffee. What has changed?
One word … marketing. Kenneth Roman Jr., the CEO of one of the companies PR, who worked with Maxwell House, he realized that young consumers don’t feel connected with coffee and perceive it as a drink for older people. He assumed that Maxwell House is paying special attention to cost, quality and image, creating breakout products that attract a particular group. It was the beginning of specialty coffee . Soon the shelves were already flavored coffee and special blends from specific regions of the world were available for demanding customers, who would gladly have paid more for mixtures with higher quality and unique taste.
In the 90-ies. American coffee culture boomed to a new level. Starbucks went from having over 100 stores in 1991 to nearly 6000 in 2000. Other theme cafes such as Coffee Bean and Tea Leaf, Caribou Coffee and Peet’s Coffee opened store after store across the country.
Now the majority of Americans visited a favourite cafe a few times a week to buy everything from a double skim latte after freezing twix with caramel, and it’s all thanks to the hugely successful transformation of the coffee that started Maxwell House and Kenneth Roman. Jr.
Origin Of Cold Brew Coffee
Most of us traditionally think about coffee as a hot drink , or at least warzonym with hot water, but before the expiry of the days, electricity, cold beer could be the most common way to do it. The first concrete proof of the cold for tea / coffee comes from the XVII century in Japan, in Kyoto Prefecture. They say that the Japanese were the first time exposed to the cold process of brewing coffee through the Dutch merchants .
Over time, the style of cold brewing of Kyoto was extremely thin, and instead of dipping method in which the zone is left in the water for hours, began to slowly drip coffee. Created an elegant glass tower, which led to the fact that coffee was something beautiful.
Beer in the cold is a time consuming method of making tea and coffee, and often the substrate can be soaked in water for 24 hours. This leads to the development of extremely concentrated coffee that is often diluted with water before serving. Cold infusion is popular, as it can increase the nuances of cooking that can be lost at high temperature . It is also a convenient method of preparing the morning coffee after waking up. Instead in the mode of infusion in the morning, it might start before going to sleep, and be ready and waiting for you at the door.
Tips for iced tea
Preparing cold coffee, always begin with fresh beans, preferably ground coffee just before serving . Coffee oxidizes when exposed to oxygen and ground coffee oxidizes faster than grain, because it has more surfaces and oxygen can penetrate deeper into the cells. The use of freshly roasted, freshly ground coffee beans will ensure that you will get a coffee drink that is bold and unique . You can also try to use a more acidic coffee than you can drink regularly while cooking the traditional coffee with ice. Cold brewed coffee naturally comes out less acidic than hot infusions. Because of this, you may find that you prefer to drink cold infusion with less cream and sugar, as you would normally add to your coffee.
It is best to use some form of bottled water or filtered cold infusions. The use of water from the tap can cause undesirable flavors which can affect taste of coffee. Because the cold coffee allows you to taste every subtle nuance in the coffee, even a bit of unwanted taste can make a big difference.
After adding water and coffee to the cold of the winemaker, put it in the refrigerator for haircuts. Due to the fact that coffee will be cold all the time and will prevent loss of taste. Make sure that this is also a cover. Otherwise, you may make undesirable smells or tastes other food in refrigerator. It is also important to secure a sufficient time because of the standard cold infusion lasts at least 12 hours. If you can wait 24 hours, even better.